About This Project

This project is a fashion advertisement campaign I created for David Yurman called “Gems Through Generations.” As the creative director, I concepted the entire campaign from start to finish. I developed the storyline, styled the models, directed the shoot, and edited all of the photos myself. The idea was to capture how jewelry holds emotion and legacy, becoming something that is passed down and cherished through time.

I wanted every image to feel intimate and genuine, focused on touch, connection, and the sentimental weight of heirloom pieces. I designed the final layouts in Adobe Photoshop and InDesign, keeping the tone elegant and timeless to reflect Yurman’s brand identity while still making it personal and emotional.